Art-merch objects are usually created on the basis of an original work of art (painting, drawing, sketch, etc.).
So one of the main tasks of Art merch is to popularize (promote) the original work of the Author (artist, designer, craftsman, etc.) or Art Owner (Museum, Gallery, Art Foundation, Corporate or Private Collection), who owns this art work.
Art-merch objects of the Participants (Art Owners and Authors) will be presented at ON-LINE and OFF-LINE events, exhibitions and presentations of ART MERCH FAIR.
See section ON-LINE EXHIBITIONS
See section PARTNER EXHIBITIONS
See section BUSINESS PARTNERSHIP
ART MERCH INDUSTRY
As you know, the merch industry is actively developing these days and is gaining the interest of many market sectors. The word "Merch" is an abbreviation for "Merchandise" (Eng.: commodity, trade, sell). Merch also means "branded products" (souvenirs, accessories and other goods) that the Company (Corporate or Private Brand) uses to communicate with other market participants, including the promotion of its Brand products or services.
The word "Communication" here means maintaining a loyalty policy (good relations) with customers, partners, sponsors, patrons, financial companies, other people and organizations that can ensure the successful promotion of the Company on the market (including obtaining / increasing profits).
Merch products are actively used during presentations, exhibitions, PR campaigns, and other events aimed at advertising and promoting the Company's main products or services.
ART MERCH OBJECTS
What is the difference between Art-merch and regular merch? The word "Art" indicates that this product (object) belongs to the sphere of Creativity and Art. It also indicates the exclusive qualities of this product such as limited edition, famous author, original image, the use of manual labor in the production process.
Art-merch objects can be created for a specific event (presentation, new product launch, company opening, performance premiere, anniversary, festival, fair, competition, other events). Art-merch objects help fix this event in people's memory, and continue to remind of it for a long time.
Art-merch objects can become very popular among different groups of buyers. Exhibition (exclusive) samples of Art-merch objects may have a collection value.
Limited edition Art-merch objects, which is often of interest to art collectors who consider them as rare Design items. Today, the public's interest in Art-merch objects by such artists as Picasso, Dali, Kandinsky, Chagall, Malevich, and other authors remains at an extremely high level. Porcelain tableware depicting fragments of paintings and drawings by various artists continues to attract the attention of both professional art dealers and lovers of exquisite Design.
As a rule, Art-merch objects are not as expensive as original art works. Visitors to Museums, Galleries, Exhibitions and Fairs can always afford to buy a small beautiful Art-merch object with the Company logo (Porcelain plate, Ceramic Mug, Decorative Pillow, T-shirt, Neckerchief or other Accessory), which will be a nice decoration in the everyday life of the buyer.
Thus, Art-merch objects are accessible to a wide range of people with different financial capabilities. Some people create large collections of Art-merch objects in their homes.
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