1. ABOUT AMF PROGRAM
The ART MERCH FAIR program includes ON-LINE and OFF-LINE exhibitions, business meetings and events focused on the promotion and production of Art Merch objects.
The ART MERCH FAIR program offers new forms of promotion and presentation of your Art Collections. Images of your art works will be presented on Art Merch objects (interior items, dishes, clothing, accessories, and other items).
The ART MERCH FAIR program offers new (alternative) markets for selling your Art. Art merch objects with images of your art works will be offered to buyers and companies in such market sectors as INTERIOR, PORCELAIN AND CERAMICS, FASHION AND TEXTILES, ACCESSORIES, etc.
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2. PRODUCTION OF ART-MERCH OBJECTS
Art-merch objects are usually created on the basis of an original work of art (painting, drawing, sketch, etc.). So one of the main tasks of Art merch is to popularize (promote) the original work of the Author (artist, designer, craftsman, etc.) or Art Owner (Museum, Gallery, Art Foundation, Corporate or Private Collection), who owns this art work.
Art-merch objects of the Participants (Art Owners and Authors) will be presented at ON-LINE and OFF-LINE events, exhibitions and presentations of ART
MERCH FAIR.
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3. NEW ART BUYERS & NEW MARKETS
Art merch objects attract buyers because these items are able to decorate the premises, and also have useful functions for homes and offices (table lamps, decorative pillows, dishes, and other interior items). Art-merch products are used by buyers as beautiful and practical items of personal wardrobe (shawls, scarves, tops, T-shirts, bags, umbrellas, other accessories and clothes).
Art-Merch collections may also include design items, clothing and textile samples, decorative dishes, accessories, souvenirs, and other items. But one circumstance remains unchanged – Art merch is always based on an original work of art.
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4. NEW FORM OF COOPERATION
Many companies are looking for talented artists to work with them to create collections of Art-Merch objects that can influence the formation of a positive image of the Company. Companies of various market sectors (Interior, Fashion, Textile, Furniture, Lighting, Porcelain, Accessories, etc.) are interested in the production of Art-merch products, where Art can influence the increase in profits.
In any case, cooperation in the production of Art-merch objects benefits both the Author (artist, designer, craftsman, etc.), Art Owner (Museum, Gallery, Art Fund, Corporate or Private Collection), and the Company under whose brand Art-merch products are produced
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5. ADDITIONAL PROFIT
AMF Participants can earn additional income in the following ways:
Sale of Art-merch objects at events, exhibitions and presentations of ART MERCH FAIR.
Sale of Art-merch objects through ON-LINE Shops on popular Internet platforms ETSI, AMAZON, E-BAY, etc.
AMF Participants can sell or lease the rights to use images of their art work to Companies interested in promoting their brands through art merch objects.
AMF Participants can create their own new brands in such market sectors as INTERIOR, PORCELAIN AND CERAMICS, FASHION AND TEXTILE, ACCESSORIES, etc.
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6. NEW FORMS OF ART PROMOTION
Today, the cost of Art-merch objects by such artists as Picasso, Dali, Kandinsky, Chagall, Malevich, and others, significantly exceeds their original cost. Art-merch objects, which were produced 100 years ago for a mass circle of buyers, today attract the attention of art historians, museum specialists, and auction house experts. Many art historians, researchers and biographers of artists claim that some well-known authors have achieved wide fame, including through the production of such Art-merch objects as engravings, decorative dishes, interior and design items, etc.
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The ON-LINE EXHIBITION is the First stage of the AMF Program. Participants submit an Application to the AMF Organizing Committee, as well as 1 (one) or several digital images of original art works (painting, drawing, sculpture, craft, other art form). The art works of the Participants are posted on the Internet resources of the ART MERCH FAIR project. PERSONAL PAGES of Participants are created on the AMF website with information about the author and his works.
PARTNER EXHIBITIONS (OFF-LINE) is the Second Stage of the ART MERCH FAIR Program. The AMF Organizing Committee invites Participants to produce one or more samples of Art Merch objects for display at PARTNER EXHIBITIONS.
9. BUSINESS PARTNERSHIP
AMF Participants are invited to events in the BUSINESS PARTNERSHIP category. Events include visits to the Company's Offices and Art Residences of AMF Partners in Turkey. For Participants of BUSINESS PARTNERSHIP events, meetings are organized with representatives of Companies with experience in promoting their brands using Art-merch products. AMF Participants will be able to establish contacts with companies interested in producing Art Merch items.
ORGANIZERS & PARTNERS
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